The Home Collection

PURPOSE:
into a brand new category for Evenflo: home gear. This launch featured 4 new products: Elara, Cora, Eris, and Lyra. SensorySoothe Technology was a major differentiator for this launch, highlighting how easy it would now be to soothe baby at home. Aiming to hit a more aesthetic-driven audience who wants baby gear to add to their home. No plastic, no bright colors— your home, reimagined for baby. This was a Walmart exclusive retailer launch and beat projected sales.

TAGLINE:
Your home, reimagined for baby.

Creative Director: Annika Wynne
Art Director: Dante Stewart
Copy: Hannah Davies