Sustainability Initiative / Green & Gentle

PURPOSE:
Evenflo launched a sustainability initiative at the beginning of 2024. As a company that uses a significant amount of plastic while manufacturing products, it's important to offset our consumption responsibly.  These are steps and promises towards building a brighter future for the next generation of children. Evenflo’s Green & Gentle is soft, sustainable, and made from recycled plastic bottles. It’s also free of added chemicals and flame retardants.

Creative Director: Eric Peterson
Art Director: Caitlyn Sinclair, Luis Garcia, Annika Wynne
Video: Piyu Somani 
Copy: Hannah Davies